U.S. MUSIC INDUSTRY CONSUMPTION

whitePaper | January 10, 2020

Better customer service – AR/VR technologies are bringing in better customer support processes. AR allows businesses with the opportunity to develop their own products, improve user engagement and build a long lasting relationship with their customers. Digital content like 3D animations, video, images, audios etc.

whitePaper | February 12, 2020

Video is now an essential part of any marketing or communications strategy. It can raise conversion rates, generate leads, build engagement with your brand and help customers make purchasing decisions. To help get your company noticed you need original and unique content. It is widely accepted that the vast majority of viewers find live video content more engaging than pre-recorded, highlighting the need for brands and communicators to look to Live Streaming as a tool to communicate to their audiences. More attention is paid to content if it’s actually taking place at the same time they are viewing it, especially if there is the facility to interact.

whitePaper | July 20, 2022

Media and entertainment (M&E) firms are increasingly vulnerable to cybercrime. Breaches and hacks against firms can result in compromised emails, early release of films or transcripts, and diminished employee productivity due to system downtime. Protecting content and intellectual property (IP) is at the forefront of the M&E industry. Yet, the risk does not stop there. When content is compromised as a result of a cyberattack, the companies face myriad implications.

whitePaper | August 25, 2022

In the face of unprecedented competition, media companies must find ways to innovate — but the cost of delivering content in an era of multiplying platforms is eating into their operations budget for trying new things. FAST channels represent a significant new opportunity to test ideas, iterate — and bring in extra revenue. In fact, Digital TV Research reported the AVOD market FAST channels belong to represents the fastest-growing video segment over five years (2020–2024). But media companies can’t afford to spend months and massive resources to take a channel from idea to launch.

whitePaper | December 15, 2022

The Web 3.0 is the concept of next generation internet. It brings decentralization to content, application, and infra layers. The users will be able to create, own and carry their assets, avatars, collectibles from one platform to another for various purposes, including trading, integration of their new business, and gaming. On the other hand platforms can provide services/APIs/storage that can be used across dierent metaverse platforms to provide seamless experience e.g. avatars as a service, crypto wallet service

whitePaper | June 20, 2021

Media enterprises will have to quickly learn to run their media operationswhile accelerating digital transformation and adopting emergingtechnologies