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. https://www.maginepro.com/2019/03/04/how-to-build-an-effective-communications-strategy-for-your-ott-service/
blog article
HOW TO BUILD AN EFFECTIVE COMMUNICATIONS STRATEGY FOR YOUR OTT SERVICE
It’s vital for any new business to have a solid customer communications strategy in place before launch. For OTT services, how you choose to communicate with your users will have a direct effect on the long-term success of your service.Take our own partner’s for example; combined they add over 650 hours of new content every month. However, without an effective communications strategy in place, no one would know a thing about it; not their current paying subscribers or new potential customers. And with content being the key reason people sign up to a service in the first place (and return every day, week or month), it’s pretty important it’s not overlooked. READ MORE