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. https://www.mesalliance.org/2019/03/12/me-journal-applying-machine-learning-and-analytics-to-maximize-the-value-of-your-media-assets/
blog article
M&E JOURNAL: APPLYING MACHINE LEARNING AND ANALYTICS TO MAXIMIZE THE VALUE OF YOUR MEDIA ASSETS
Digital has disintermediated content creators, distributors, and consumers, overturning traditional media business models. Strategy Analytics estimates that the total market revenue for global TV, video subscriptions and advertising will grow by nearly $70 billion from 2017 to 2022, with 90 percent of that growth coming from OTT alone.Audiences, meanwhile, will continue to expect a steady stream of high-quality content for a variety of screens and form factors. In this context, M&E firms are looking not just for cost-saving efficiencies, but for new revenue streams for their content in these new direct-to-consumer mediums. READ MORE