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. https://www.techrepublic.com/article/how-streaming-impacts-digital-advertising-and-consumer-entertainment/
blog article
HOW STREAMING IMPACTS DIGITAL ADVERTISING AND CONSUMER ENTERTAINMENT
Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process. As the number of cord cutters continues to grow, brands and advertisers are shifting their efforts to follow consumers to streaming platforms, reshaping digital advertising and consumer entertainment in the process. With more than 200 such platforms in existence, advertisers have more options to run their messages than ever before. This potential ad revenue could determine who survives the streaming wars. READ MORE