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. https://cleeng.com/blog/how-to-retain-ott-subscribers-when-your-sports-content-is-seasonal#gs.0tjb4b
blog article
HOW TO RETAIN OTT SUBS WHEN YOUR SPORTS CONTENT IS SEASONAL
Of all OTT verticals, sports content is one of the most popular. But, despite droves of dedicated sports fans willing to tune in online to watch their favorite teams and events, the seasonal nature of such spectacles does present challenges for service providers. To meet the needs of today’s digital sports consumers, pure-play sports OTT brands like FloSport and DAZN are moving into claim niche sporting rights to go beyond ‘prime time’ sports programming and drive fan engagement throughout the year.Another innovative seasonal engagement structure comes from the NBA. Offering a quarterly payment structure – or microservice – fans will now have more freedom, flexibility, and autonomy over the content they commit to – this. READ MORE