AUGMENTED & VIRTUAL REALITY GLOSSARY

whitePaper | March 31, 2022

The pandemic has reshaped entire retail landscape with immense changes. For instance, it forced many retailers to explore alternate paths when stores were closed, limiting the number of visitors to the stores. While change is inevitable, the pandemic has ensured that all of us are better-prepared for any eventuality. This brings to fore an adage, ‘New challenges bring new opportunities.’ Specifically, retailers have propelled themselves well into the future by tapping into opportunities such as adopting immersive technologies

whitePaper | January 10, 2020

Better customer service – AR/VR technologies are bringing in better customer support processes. AR allows businesses with the opportunity to develop their own products, improve user engagement and build a long lasting relationship with their customers. Digital content like 3D animations, video, images, audios etc.

whitePaper | April 1, 2021

Customer retention is important to every business, but loyalty is hard won – especially when a single bad customer experience can be broadcast to other consumers in just a few clicks. For the first time, Brandwatch has partnered with GWI to combine both our data sources and expertise to answer some of the big questions around customer advocacy and detraction for retailers.

whitePaper | April 7, 2020

By 2022, online videos will comprise more than 1 82% of all consumer internet trafc. As online video consumption increases, providing highquality video content along with immersive experiences is crucial for achieving greater levels of customer engagement. However, 4G networks are no longer enough to deliver high-quality video content of 4K and 8K quality that requires higher speed (> 500 kmph), higher data rates (1-5 Gbps) and lower latency .

whitePaper | August 24, 2022

North American communications service providers have invested substantially in 5G networks to enable multiple use cases, leveraging capabilities like network slicing and edge computing. As service providers seek to monetize 5G in the short term, cloud gaming, the technology that allows subscribers to play games anywhere and from any device, presents a new and exciting opportunity to drive revenue growth.

whitePaper | April 30, 2021

Explore a new, interconnection-driven paradigm that helps media and entertainment companies improve media content creation, management and distribution workflows — all at reduced costs. See how IOA®) 'shortens the distance' by placing IT and interconnection at the edge, closer to where media content is created and distributed.