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whitepaper
HOW CAN DATA AND ANALYTICS REALLY HELP THE MUSIC INDUSTRY?
Music streaming services like Spotify, Apple Music and Amazon have returned the recorded music industry to growth, YouTube has more than one billion people a month watching music videos and social networks like Facebook and Twitter have become important marketing channels for labels and artists. All these platforms are also huge generators of data for labels, distributors and managers. But they are also the spur for a new challenge for our industry: how best to process, understand and act on the billions of lines of data that they are providing. DOWNLOAD