The future of the TV and video landscape by 2030

September 25, 2018

But will these dramatic predictions really come true? TV and video are indeed facing much uncertainty, and the extent of change in the sector is hard to foresee. Streaming services no longer serve as just a platform for movies and TV shows, they are also investing in producing and licensing their own content. This places them in direct competition with the traditional TV and video industry. At the same time, TV channels and media organizations are starting their own on-demand offerings. Also, large content producers are setting up their own streaming services.

Spotlight

Aberdeen

Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

OTHER WHITEPAPERS
news image

A Responsible Brand Starts from Within

whitePaper | June 22, 2021

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

Read More
news image

The Metaverse Technology Framework

whitePaper | June 17, 2022

The metaverse promises to transform industries ranging from tourism to fashion. But the metaverse is not developing by magic. An immersive metaverse needs several building blocks to realize its potential, including artificial intelligence, extended reality, blockchain, edge computing, and more. Major product developments from companies such as Apple, Google, and Meta have cast a spotlight on these technologies

Read More
news image

Metaverse / Ecosystem Build a Cloud Computing Platform P.1

whitePaper | December 8, 2022

"As we know, Blockchain is a distributed ledger that records economic transactions such that they cannot be manipulated. The technology came into prominence as a result of the interest in bitcoin and cryptocurrency in general but has since found relevance in recording not just cryptocurrency transactions but for anything of value. Knowing the capabilities of this emerging technology, developers and tech enthusiasts have gone to work fashioning out use case after use case for blockchain. Today many developers are focused on developing applications "codes" for the crypto world "BlockChain" without realizing many factors that the future will bring".

Read More
news image

VIRTUAL REALITYFOR ARTS & CULTURE

whitePaper | May 27, 2021

These are exceptional times. Measures to control the coronavirus crisis are causing a major seachange in how we go about our social and business lives. This white paper looks at the challenges posed to cultural continuity by the closure of arts and events venues caused by the need for social distancing and the containment of COVID-19. Exceptional times require exceptional measures. This white paper will go on to propose the use of Virtual Reality (VR) technology as a means of transforming the way we interact with art and culture whilst conforming to the proscriptions we need to live and work within.

Read More
news image

Covid-19 the many shades of a crisis: A media and entertainment sector perspective

whitePaper | April 16, 2020

The rapid outbreak of the coronavirus presents an alarming health crisis that the world is grappling with. In addition to the human impact, there is also a significant commercial impact being felt globally. As viruses know no borders, the impacts will continue to spread. In fact, 94 percent of the Fortune 1000 are already seeing COVID-19 disruptions.

Read More
news image

2022 media & entertainment industry outlook

whitePaper | June 10, 2022

In 2021, the media & entertainment industry saw continued changes from technological progress, evolving generational behaviors, and ongoing impacts from the global pandemic. Amid recurring COVID-19 surges, people sought more media & entertainment at home, while often avoiding larger in-person events.1 Digital media engagement even remained strong over the healthier summer, evidence that the pandemic has only accelerated preexisting trends toward the digital world.

Read More

Spotlight

Aberdeen

Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

Events