THE HISTORY OF ONLINE VIDEO

Infographic | January 28, 2020

We at IMPACT have been long-time advocates of the importance of video. It’s essential to have video in your marketing, of course, but it’s also important to put it out there, beyond your website. The fact is, you can’t expect people to always find your website. Loading your video content with keywords and putting it out there will substantially expand your reach. But where you post that content is important.

Infographic | January 31, 2020

Artificial Intelligence (AI) is as new as gaming, and both have been involved with each other since the beginning. Several of the world’s most popular games feature elements of artificial intelligence. Instances can be found in Pac-Man, Red Dead Redemption 2, Sid Meier’s Civilization VI, and so on. Unbeknownst to many, mobile games played a major part in bringing Augmented Reality (AR) to popularity. Today, 81% of American gamers have played using AR at least more than once. With 81% of digital gaming time being spent on mobile apps and engagement with mobile games increasing.

Infographic | February 12, 2020

They’re not hyper and casual, just hyper-casual. These games are all the rage these days. Whether you have 5 minutes or 5 hours to play, hyper-casual games are the perfect way to fill the gaps in your day with some good ol’ gamin’. How did this genre become so popular? Are hyper-casual games overnight successes or have they been slowly gaining momentum towards a singularity of gaming?

Infographic | February 4, 2020

Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web - according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you've not considered gaming to be a real 'thing', or gaming to be a competitive sport, it could be time to re-evaluate your thinking - while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and use-case framing.

Infographic | December 19, 2019

Viveport Infinity is new to the virtual reality world but has clearly established their place in the VR gaming community this year. Launching and releasing to the public in April, Viveport Infinity was the first VR game subscription service. Vive has generously included all major PC VR headsets to have compatibility also, something that isn’t usually done. Infinity is also available to Oculus Quest users through the Oculus Link Beta program.

Infographic | January 8, 2020

We review and rank business degrees at accredited colleges and universities to help you focus quickly on top ranked programs that may be right for you. We examine business school degrees in a variety of categories, including the best online business degrees and business schools, the best part time business schools, top budget business schools, and more.