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. https://www.youtube.com/watch?v=CBGaRmC54Sc

Generation XYZ - Variety Entertainment & Technology Summit 2017

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TV chiefs are quickly innovating their programming experiences – making sure they have vibrant social media tie-ins to connect with younger viewers, while also investing increasingly on premium programming to win over everyone. Advertising is being reinvented – smaller commercial loads, more subtle brand content integrations – to limit disruption and keep viewers glued to the show.
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