The German games industry Insights, facts and reports

whitePaper | April 29, 2021

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more. Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

whitePaper | April 15, 2022

This paper discusses an intelligent approach to storing video surveillance data on Hard Disk Drives (HDDs), utilizing on-drive Artificial Intelligence (AI) and Machine Learning (ML) technologies. In today’s video surveillance environment, high-definition cameras with video analytic capabilities send multiple streams of video data to network recorders and drives, causing new storage complexities.

whitePaper | January 28, 2020

The Media & Entertainment (M&E) industry is undergoing digital transformation in all phases, from concept development to production to distribution. In the quest to generate new content, connect with large audiences and deliver strong advertiser results, M&E companies are leveraging a broad array of advanced technologies, including 8K resolution and high-dynamic-range (HDR) video, AI-assisted content creation and nextgeneration gaming such as eSports. At the same time, M&E organizations are under intense pressure.

whitePaper | June 1, 2021

The fashion industry has evolved in a number of ways over the past year.While the lockdown lifestyle has played a huge role in shaping the future ofthe industry, we’ve also found fresh fashion trends that are inspired bycelebrity culture and societal shifts.

whitePaper | November 1, 2022

Metaverse as a concept has been around for many years. Currently, it is a big part of the gaming eco-system. The recent re-branding of Facebook to Meta, has generated considerable interest in other industries as well. Also, there is now a renewed interest in it because the availability of affordable AR/VR (augment reality / virtual reality) devices and DLT’s (Distributed ledger technologies) solvesome long standing problems of the Metaverse.This paper brings out those synergies between Metaverse and DLT’s.

whitePaper | June 7, 2022

Software is rapidly becoming the foundation for most of the ways we work, live and play — a trend known as “softwarization.” Software isn’t new, of course. But what’s changed is the degree to which it determines a product’s user experience, revenue opportunities, longevity, competitiveness, market differentiation and more. Softwarization enables products to become “smart,” connected and even autonomous — capabilities that they didn’t have when software was a limited part of their DNA. For example, passenger vehicles and trucks have relied on software for decades to keep their engines running properly and efficiently. With softwarization, they now can drive themselves and upload granular information about the health and performance of every key component, helping avoid expensive breakdowns.