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. https://www.mobileads.com/blog/ott-advertising-over-the-top
blog article
WHAT IS OTT (OVER-THE-TOP) ADVERTISING?
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media in terms of reach and convenience. Video views on over-the-top (OTT) gadgets grew by 51.7 % in 2018, and the number is expected to continue raising.Subsequently, traditional TV ads can offer a piece of their original content. Streaming is the new style of watching TV. OTT advertising may be the death of TV commercials. OTT Advertising is similar to traditional TV; the only difference is that it is streamed to the media through OTT platforms. READ MORE