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. https://www.mesalliance.org/2019/04/13/me-journal-challenges-and-opportunities-abound-in-the-world-of-ott/
blog article
CHALLENGES AND OPPORTUNITIES ABOUND IN THE WORLD OF OTT
A decade ago, DVD was the undisputed king, with household penetration for players hovering near 90%, and absolutely every corner of the entertainment industry shuffling out discs to meet demand. Instructional yoga, a college football bowl game from 20 years ago, basket-weaving … no matter how niche the content, reaching just one-tenth of one percent of DVD consumers meant tens of thousands of unit sales. In mid-2018, Nielsen pegged DVD household penetration at just two out of three homes, and statistics aggregation site Statista.com put that number at under 58 percent for those under the age of 30. READ MORE