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. https://www.brightcove.com/en/blog/2019/04/social-video-master-class
blog article
THE SOCIAL VIDEO MASTER CLASS
Scroll through any social network today and it is quickly apparent that social media—and maybe the internet as a whole—belongs to video. By 2022, research suggests that 82% of global internet traffic will come from video. Billions and billions of those video views are coming from social media. Everywhere you look, content that used to be shared in a blog post or text post is now being shared in video format. And it’s no wonder—videos perform better and are more engaging than text-only or image posts across all the major social networks. READ MORE