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. https://www.broadcastingcable.com/blog/the-convergence-of-tv-and-digital-how-ott-can-deliver-the-best-of-both-worlds
blog article
THE CONVERGENCE OF TV AND DIGITAL: HOW OTT CAN DELIVER THE BEST OF BOTH WORLDS
There is no denying the power of TV. But with most viewers for top shows in an older demographic and audience attention shifting to a variety of platforms, brands are trying to figure out how they can leverage the TV screen effectively for the future. The rise of smart TVs looks like it’s the answer.More than 46.0 million U.S. households use a smart TV every month, and the rapid growth of OTT apps like Netflix, Hulu and Amazon Prime Video are providing viewers with an on-demand catalog of content. READ MORE