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. https://www.tapjoy.com/resources/ott-growth-how-platforms-keep-subscriber-acquisition-net-positive/
blog article
OTT GROWTH – HOW PLATFORMS KEEP SUBSCRIBER ACQUISITION NET-POSITIVE
For years, Netflix was the monolith of OTT media — but no longer. Multiple competitors have stepped up with alternative streaming services, all catering to customers who are tired of traditional cable. But in a world where Netflix has a clear head start, brand hopefuls need to exhaust every opportunity to outpace their competitors. Many are turning to in-app advertising as a solution, and there’s a lot of reasons why, but keeping growth net-positive will require a keen eye for the pitfalls that have impacted the platforms that have come before. READ MORE