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. https://www.prweek.com/article/1583036/xbox-reinvents-games-tourist-destinations
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XBOX REINVENTS GAMES AS TOURIST DESTINATIONS
Microsoft Xbox has taken inspiration from tourism advertising for a campaign that promotes the ability to explore spectacular environments within its games.Created by McCann London, Visit Xbox highlights the graphics of Xbox One X Enhanced games, which have been either updated or built specifically to take advantage of the improved Xbox One X console. It includes a 70-second film in the style of a tourist-board spot and a website featuring locations shot by in-game photographers. The site is intended to encourage gamers to find a destination they want to visit and buy a trip there -- by purchasing the game, rather than booking flights. READ MORE