Key components to launch your OTT platform.

Infographic | March 13, 2020

The traditional media industry has taken a huge hit over the past few years. Since the boom of online media and social media, newspapers have been replaced by online news sites, printed books have been replaced by Kindles and e-readers, and video rental stores have been replaced by Redbox. Traditional media companies are suffering financially–some have even had to file for bankruptcy. Take a look at how traditional media is changing in the infographic below.

Infographic | February 12, 2020

They’re not hyper and casual, just hyper-casual. These games are all the rage these days. Whether you have 5 minutes or 5 hours to play, hyper-casual games are the perfect way to fill the gaps in your day with some good ol’ gamin’. How did this genre become so popular? Are hyper-casual games overnight successes or have they been slowly gaining momentum towards a singularity of gaming?

Infographic | January 14, 2020

Here is a great infographic from the people at VizionOnline in London which provides a collection of fascinating facts about streaming service giant, Netflix. Learn about things like how Netflix started out and the average amount of viewers per account and you can also check out the most watched Netflix movies and TV shows.

Infographic | April 2, 2021

VR provides users with a fully digital environment with no elements from reality. AR, meanwhile, enhances what you see by adding computer-generated images to the view using different devices. VR requires wearing a VR headset or other seemingly cumbersome gear to create a truly immersive experience.

Infographic | January 31, 2020

Artificial Intelligence (AI) is as new as gaming, and both have been involved with each other since the beginning. Several of the world’s most popular games feature elements of artificial intelligence. Instances can be found in Pac-Man, Red Dead Redemption 2, Sid Meier’s Civilization VI, and so on. Unbeknownst to many, mobile games played a major part in bringing Augmented Reality (AR) to popularity. Today, 81% of American gamers have played using AR at least more than once. With 81% of digital gaming time being spent on mobile apps and engagement with mobile games increasing.

Infographic | January 28, 2020

We at IMPACT have been long-time advocates of the importance of video. It’s essential to have video in your marketing, of course, but it’s also important to put it out there, beyond your website. The fact is, you can’t expect people to always find your website. Loading your video content with keywords and putting it out there will substantially expand your reach. But where you post that content is important.