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. https://digitalstrategy.ie/augmented-reality-future-trend-or-passing-gimmick/
blog article
AUGMENTED REALITY: FUTURE TREND OR PASSING GIMMICK?
Augmented reality is quickly becoming one of the hottest trends in marketing. A 2018 Deloitte report found that almost 90% of companies with annual revenues of over $100 million are now leveraging AR or VR technology for marketing. While in smaller firms only 10 percent of marketers use augmented reality but importantly, 72% are planning to in the coming year. This trend is evident across numerous sectors, however, the potential for Augmented Reality to have a positive impact in the marketing sphere is huge and there are already a number of successful use cases. READ MORE