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. https://www.business-standard.com/article/news-ani/rainshine-entertainment-launches-proprietary-digital-game-shows-for-india-global-markets-1190516005
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RAINSHINE ENTERTAINMENT LAUNCHES PROPRIETARY DIGITAL GAME SHOWS FOR INDIA, GLOBAL MARKETS
Rainshine Entertainment, a next-generation media and entertainment company, announced the launch of two new properties that bring to the world a distinctive entertainment format - Digital Game Show (DiGS). With the launch of the two digital game shows, VotesUp and ULTA FULLTA, the company aims to effectively engage the nation's youth for the upcoming 2019 Indian general elections results and the ongoing cricket season. "At Rainshine Entertainment, we focus on tapping the current trends in the country and create engaging content that captivates consumers. The new format, DiGS, will bring to the world gamified online entertainment, coupled with a TV-style reality show. In the recent past, India has seen proliferation and successful launches of multiple global formats. Thus, with the launch of VotesUp and ULTA FULLTA, we aim to create new proprietary formats for Indian and global audiences," said Anuraag Srivastava, Chief Operating Officer, Rainshine Entertainment. READ MORE