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. http://customerthink.com/what-customer-engagement-will-look-like-in-the-future/
blog article
WHAT CUSTOMER ENGAGEMENT WILL LOOK LIKE IN THE FUTURE
There’s nothing certain about the future, but by analyzing common trends, we can attempt to visualize where we are going. When referring to customer engagement, there is one trend that remains steadfast year-over-year. Can you take a wild guess what it is? If you guessed “personalization” then congratulations, you’re thinking like most marketing professionals today. The need to better personalize content and offers in a timely way, is an integral part of an effective engagement strategy. READ MORE