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whitepaper
WHEN THE CONTENT CONSUMER IS KING: ADAPTING TO THE MEDIA AND MARKETING POWER SHIFT
The global media industry is grappling with constant disruption: well-funded upstarts that support new formats and experiences crowd more traditional media companies, which seek to differentiate their own offerings from the increasing volume of content rolled out by a growing roster of competitors. Predictably, competition for consumers’ attention and spending remains intense, with widespread connectivity giving consumers access to new content from an array of increasingly global providers. DOWNLOAD