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. https://www.business2community.com/public-relations/how-to-become-a-media-darling-02209277
blog article
HOW TO BECOME A MEDIA DARLING
But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition.So why do media latch onto certain topics, personalities, companies and brands? Given that reporters, with varying degrees of editorial oversight, have discretion about what they cover, the $1M PR question is how to become the object of a media love fest. There’s no simple answer or formula, else we’d all be famous for 15 minutes. You can start to get a sense by tracking their stories: reading between the lines, unpacking sentiment and bias and tuning in to their social media conversations. READ MORE