What is Over-the-Top Content (OTT)?

In the broadcasting and technology industries, Over-the-top content (OTT) is television or video transmitted as a standalone product via the Internet. Over-the-top content (OTT) providers deliver video content over the internet, as opposed to a traditional cable or satellite TV service.

Spotlight

All Def Media

All Def Media (ADM) is one of the fastest growing media companies focused on hip hop culture touching over 300 million fans monthly across YouTube and Facebook, with category-leading engagement metrics. ADM produces and distributes high-impact original programming through its own media properties, social channels, traditional and premium television, live events, and brand partnerships. In a short period of time, All Def has experienced exponential growth in its influential YouTube channel and cross-platform network, original series and sketch comedy, its music programming and emerging artist discovery initiatives, branded entertainment and multi-dimensional sponsorships with global advertising partners.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

Watch Now

DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

Watch Now

Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods....

Watch Now

Spotlight

All Def Media

All Def Media (ADM) is one of the fastest growing media companies focused on hip hop culture touching over 300 million fans monthly across YouTube and Facebook, with category-leading engagement metrics. ADM produces and distributes high-impact original programming through its own media properties, social channels, traditional and premium television, live events, and brand partnerships. In a short period of time, All Def has experienced exponential growth in its influential YouTube channel and cross-platform network, original series and sketch comedy, its music programming and emerging artist discovery initiatives, branded entertainment and multi-dimensional sponsorships with global advertising partners.

Events