Understanding the Global Media Landscape

whitePaper | April 14, 2022

The gaming world is evolving daily with new projects, both big and medium scale, gradually tilting towards the gaming domain. Also, the introduction of metaverse contributed to the boost, with Facebook announcing to join the moving training. According to statistics, gamers account for about 30% (i.e., over 2 billion people) of the world's population, with a yearly growth of 10-15%, with people joining the trend daily. Thanks to the increasing number of Gen-Zs. As of 2019, the gaming industry has generated $151.9 billion, with a higher chunk of the money going to the creators and developers and not the players who help generate that much revenue.

whitePaper | March 31, 2022

The pandemic has reshaped entire retail landscape with immense changes. For instance, it forced many retailers to explore alternate paths when stores were closed, limiting the number of visitors to the stores. While change is inevitable, the pandemic has ensured that all of us are better-prepared for any eventuality. This brings to fore an adage, ‘New challenges bring new opportunities.’ Specifically, retailers have propelled themselves well into the future by tapping into opportunities such as adopting immersive technologies

whitePaper | March 19, 2021

Virtual reality is a product of technology and content synergy that is set to bring the identity of perception of the virtual and real worlds, known as Singularity Effect, for the Entertainment Industry customers. The industry, betting on the technological component of VR, could not provide users with the necessary format and quality of VR content in a timely manner.

whitePaper | March 2, 2022

Cloud gaming has been a sought-after dream in the industry for quite some time. With the global gaming population approaching 3 billion by 2021[1], it is no wonder that all the major industry players, and even some external parties, want to try and create the platform that unifies them all. However, this dream is not a new one to emerge, it has been around for over two decades. While gaming has had significant changes since that time, the dream of cloud gaming has remained the same with very little commercial success. That being said, the direction of other media formats such as movies, TV, and music all point to a cloud based streaming service as an inevitable future for the gaming

whitePaper | January 16, 2023

The computer industry is one of continual innovation and development, pushing the boundaries of possibility with constantly evolving products. As user needs and demands constantly change and increase, the industry must ensure products meet not just current demands, but also future requirements - resulting in faster, higher performing PCs and hardware.

whitePaper | March 3, 2020

In December 2000, reports began to circulate within intelligence communities in the United States and Europe of a powerful new technology acquired by Iraqi dictator Saddam Hussein. It would allow Saddam to upgrade his guided missile programme and place many targets in the west within reach, went the whisperings. The name of the technology was the Sony PlayStation 2. Speculation that Saddam was “hoarding” hundreds of box-fresh PS2s in order to harness their extraordinary processing power was eventually debunked. But not before the Pentagon had thoroughly investigated the rumours.