AR and VR: Revolutionizing Marketing Through Immersive Technologies

According to recent research, the AR and VR market is predicted to reach $215 billion by 2021, and as enterprise AR and VR solutions emerge, these advanced technologies are going to go beyond the gaming and entertainment industries.

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Superfly

Superfly is a creative company that produces iconic festivals, such as Bonnaroo and Outside Lands, and creates multi-dimensional solutions for brands that build audiences, tell stories and propel their identity in a powerful way. We've spent the past 20 years perfecting the creation of experiences that shape and influence culture, whether through our own festivals and live events or by helping brands establish and raise their profile by navigating the cultural marketing landscape.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

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TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

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DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

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Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods....

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Spotlight

Superfly

Superfly is a creative company that produces iconic festivals, such as Bonnaroo and Outside Lands, and creates multi-dimensional solutions for brands that build audiences, tell stories and propel their identity in a powerful way. We've spent the past 20 years perfecting the creation of experiences that shape and influence culture, whether through our own festivals and live events or by helping brands establish and raise their profile by navigating the cultural marketing landscape.

Events