AUGMENTED REALITY FOR MARKETING

June 12, 2019

Usage of Augmented Reality (AR) has been steadily rising as an entertainment, gaming and advertising platform over the last several years. The introduction of wearable AR lenses in 2014, followed by the massive success of Pokémon Go in 2016, rocketed AR into the mainstream, opening the door for broader adoption across other areas particularly marketing. With 1 billion expected users by 2020, and an expected $2.6 billion in ad spend by 2022, consumers are clearly showing an appetite for the unique type of experiences AR offers, creating new opportunities for brands to tell their stories in a fresh, engaging, and creative growing format.

Spotlight

Globosat

Canais Globosat is a multichannel cable and satellite TV service in Brazil, created in 1991. The network owns several channels like Sportv 1 and 2, Rede Telecine, Multishow, GNT, Canal Brasil and Universal Channel.In 1993, Globosat split its content generation and distribution businesses. Cable TV sales and distribution were assigned to Net Brasil, which was also responsible for installing cable networks in selected cities.

OTHER WHITEPAPERS
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TruPlay Whitepaper

whitePaper | May 20, 2022

At TruPlay, we’re building a beautiful, fun, world-class entertainment platform to invite children into a world of hope and God’s truth so that we can transform the real world we live in. We have a world-class team with deep industry experience committed to making our vision a reality.

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Immersive Technology Penetrates Reality

whitePaper | August 9, 2022

On the surface, the concept of reality is easy to understand. The world around us is all we see, all we feel in a given space. Reality is simply what exists. However, with the proliferation of the Internet of Things (IoT), smart devices, and 5G, the premise of reality has changed from constant, predictable surroundings to a continuouslyevolving real and virtual experience. Of course, we see and feel the physical reality, which is only part of the story. Physical reality is balanced by immersive/extended reality (XR), adding and creating new experiences.

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INSIGHTS 2019 Traditional TV, online video & streaming - Disney+ special

whitePaper | December 11, 2019

Despite Disney+ just now going live in the US and the release still months in the future in Europe, the new streaming service is already looking to become a challenger for the top spots in a crowded field. In the US, more than half have already heard about Disney+ and 43% intend to subscribe. Not surprisingly, especially families with children are expected to sign up to Disney+.

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The Streaming Experience feature

whitePaper | February 4, 2020

From Netflix and Hulu to new services by Disney and Apple, consumers now have many choices of where to get their video fix. But what are the REAL differences between these services from a quality, content and cost standpoint? In the largest showcase of its kind, NAB Show attendees will have the opportunity to get handson with more than 40 streaming video platforms and devices, curated by Dan Rayburn. Join your industry peers in this living room environment and experience nearly every live and on-demand streaming service on the market today.

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Deep dive into the virtureal world of Metaverse

whitePaper | December 15, 2022

The Web 3.0 is the concept of next generation internet. It brings decentralization to content, application, and infra layers. The users will be able to create, own and carry their assets, avatars, collectibles from one platform to another for various purposes, including trading, integration of their new business, and gaming. On the other hand platforms can provide services/APIs/storage that can be used across dierent metaverse platforms to provide seamless experience e.g. avatars as a service, crypto wallet service

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2019 U.S. Music Consumption Year End Report

whitePaper | January 31, 2020

As a result of consumers continuing to move more towards streaming music, ondemand stream consumption now represents 85% of all music consumption in the United States; a 7.6-point jump over 2018 (77%). On-demand audio stream consumption in 2019 set a record high with 705 billion streams, up 32% over 2018’s 534.6 billion audio streams. While album sales and song sales continued to decline, 23% and 26% respectively, vinyl album sales in 2019 experienced another double-digit growth year; up 10.5% over 2018. The 2019 BuzzAngle U.S. music report is filled with many more stats on all forms of consumption. We hope you enjoy this year’s report and we welcome your feedback.

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Spotlight

Globosat

Canais Globosat is a multichannel cable and satellite TV service in Brazil, created in 1991. The network owns several channels like Sportv 1 and 2, Rede Telecine, Multishow, GNT, Canal Brasil and Universal Channel.In 1993, Globosat split its content generation and distribution businesses. Cable TV sales and distribution were assigned to Net Brasil, which was also responsible for installing cable networks in selected cities.

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