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CAPTURING THE BIG DATA OPPORTUNITY IN MEDIA AND ENTERTAINMENT
Successful use of big data has become an essential competitive differentiator for media and entertainment companies. Publishers, gaming companies, broadcasters, cable companies, and news organizations alike are striving to maximize audience value, content engagement, and advertising opportunities. Across all industries, big data investments continued to rise in 2013, with 64% of organizations investing or planning to invest in big data technology compared to 58% in 2012. DOWNLOAD