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. https://www.multichannel.com/blog/how-ott-providers-can-close-the-gap
blog article
HOW OTT PROVIDERS CAN CLOSE THE GAP
Today’s viewers want to sit down, turn on the TV and watch their favorite content — whenever and wherever they like. This ties nicely into the offerings of over-the-top service providers and is driving traditional broadcasters to launch their own OTT offerings. However, delivering content to an ever-growing number of devices while maintaining a smooth and consistent video experience without latency, buffering or image freezing isn’t easy. Delivering a quality of experience (QoE) on par with linear TV broadcast is the goal that OTT operators have long been striving toward. READ MORE