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. https://marketrealist.com/2019/06/what-are-tencent-music-entertainments-key-priorities/
blog article
WHAT ARE TENCENT MUSIC ENTERTAINMENT’S KEY PRIORITIES?
One of Tencent Music Entertainment’s (TME) key priorities is the continued expansion of its paying user base. The company managed to increase its subscribers in the double digits across its segments in the first quarter driven by content diversification, partnerships with leading music labels, and the discovery of new and emerging musicians. These strategies also helped TME with subscriber retention. The company is the largest online music platform in China, and it’s leveraged its distribution capabilities to enhance its playlists and improve customer engagement and loyalty. READ MORE