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. https://www.adweek.com/tv-video/ott-players-and-social-platforms-are-cashing-in-on-live-sports-streaming/
blog article
OTT PLAYERS AND SOCIAL PLATFORMS ARE CASHING IN ON LIVE SPORTS STREAMING
With cord-cutting rampant, the big broadcast and cable networks have another problem. Streaming platforms are coming for one of the few remaining types of live programming that audiences still love: live sports. Some of these new deals dating back to 2016 include Twitter and Amazon snagging rights to select NFL games, while Facebook and Yahoo landed rights to a weekly MLB game (Yahoo scored NHL games as well). READ MORE