MEDIA INVESTMENTS IN THE DIGITAL ERA

July 8, 2019

Digital media represents the biggest revolution since the arrival of television. Digital advertising has rapidly narrowed the gap with television as the top advertising medium, aligning well with people’s media exposure. Finding the right allocation of budget between digital and traditional media is a challenge.When managed correctly, digital allows for more precise targeting than traditional media, making it more efficient. However, invest too much in either traditional or digital media,and marketing budgets are suddenly stretched thin; invest in the wrong manner or decrease your presence in traditional media too quickly, and the brand’s image can take a hit.

Spotlight

Funimation (A Group 1200 Media Company)

Founded in 1994 with the acquisition of the hit television series “Dragon Ball Z” from Toei Animation. Since then, Funimation® Entertainment now has more than 300 active titles and has established itself at the leading company for home video sales of Japanese animation in the United States. Funimation manages a full spectrum of rights with its brands including broadcasting, licensing, production, Internet, and home video sales and distribution.

OTHER WHITEPAPERS
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B5G Technology White Paper

whitePaper | November 1, 2022

We have tracked 5G trials and commercial deployments, enablers such as 5G spectrum deployments, and the impact of 5G on operators’ supplier decisions. We have carried out this work because 5G is the latest generation of mobile broadban technology, but also because of the high hopes around 5G in terms of addressing ever-increasing demand for data and helping operators enable (and create value from) the digital transformation of enterprises.

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2022 media & entertainment industry outlook

whitePaper | June 10, 2022

In 2021, the media & entertainment industry saw continued changes from technological progress, evolving generational behaviors, and ongoing impacts from the global pandemic. Amid recurring COVID-19 surges, people sought more media & entertainment at home, while often avoiding larger in-person events.1 Digital media engagement even remained strong over the healthier summer, evidence that the pandemic has only accelerated preexisting trends toward the digital world.

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FUTURE OF EXTENDED REALITY

whitePaper | February 28, 2022

Enthusiasts of XR (extended reality) have long dreamed of, experimented with and adopted the technologies that immersed them in new worlds – one beyond the limitations of physics and time. We believe the industry is at an inflection point, and the time for business to act is now. In this report, we interviewed global experts and leaders from industry to get their thoughts on the Future of Extended Reality, its impact on business, and its meteoric rise with the popularisation of the metaverse concept.

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Green Earth Metaverse

whitePaper | January 6, 2023

Green Earth Metaverse enables the bridging of virtual in-app metaverse player activities with climate change initiatives enabling a real world impact on our world. Utilizing blockchain and gaming technology we enable the ability to farm, build, explore in-game quests and activities to correlate with real world organizations who are fighting climate change and its devastating impact on our world. Green Earth Metaverse vision is to support a self-sufficient community by creating engaging gameplay and incentives to promote and support climate initiatives. By creating such an ecosystem we can contribute to the climate change effort by making one of the most popular forms of interactive media in the world.

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Immersive Technologies Augmenting customer experiences by retailers

whitePaper | March 31, 2022

The pandemic has reshaped entire retail landscape with immense changes. For instance, it forced many retailers to explore alternate paths when stores were closed, limiting the number of visitors to the stores. While change is inevitable, the pandemic has ensured that all of us are better-prepared for any eventuality. This brings to fore an adage, ‘New challenges bring new opportunities.’ Specifically, retailers have propelled themselves well into the future by tapping into opportunities such as adopting immersive technologies

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A pragmatist’s guide to the metaverse

whitePaper | August 15, 2022

The metaverse. Isn’t that a place for gamers, NFT collectors and kids playing Roblox? So why do we keep hearing about serious companies— banks, retailers, healthcare organizations— setting up a presence there? Are companies making the jump just because they don't want to miss out? Would it be safer to wait and watch? The answer is that the metaverse is still emerging and is actually years, even decades, from full maturity. Even the naming conventions for this virtual world aren’t settled in yet—is it “the” metaverse, “a” metaverse, "some metaverses"?

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Spotlight

Funimation (A Group 1200 Media Company)

Founded in 1994 with the acquisition of the hit television series “Dragon Ball Z” from Toei Animation. Since then, Funimation® Entertainment now has more than 300 active titles and has established itself at the leading company for home video sales of Japanese animation in the United States. Funimation manages a full spectrum of rights with its brands including broadcasting, licensing, production, Internet, and home video sales and distribution.

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