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BRANDS USING 360° & VIRTUAL REALITY FOR MARKETING
In case you missed it, one of America’s largest family owned businesses and fast food chains, Chick-fil-a, recently launched a virtual reality themed commercial during the Grammy Awards. Riffing off their “Eat Mor Chikin” campaign, the eatery’s new agency, McCann New York, is turning to 360 degree and Virtual Reality technology for their initial campaign with the iconic brand. The agency enlisted the talents of leading VR studio Framestore to create rather humorous experiences featuring what else but VR-headset donning bovines spreading the word about “VR”. DOWNLOAD