The State of Influencer Marketing in Sports Entertainment

July 16, 2019

This research project was conducted to better understand how Sports and Entertainment brands are currently using influencer marketing, and how they plan on using influencer marketing in 2019. We surveyed 65 marketers from a variety of professional sports teams in the NHL, NBA, NFL, MLB, and CFL. According to the survey results, 45% of teams increased their influencer marketing budget in 2018, and 65% said influencer marketing is a necessity for the success of their brand. These statistics support the prediction that influencer marketing is on the rise, and is not merely a passing fad but a concrete and essential part of any sports team’s marketing budget.

Spotlight

Livingly Media

We’re a fast-moving internet publisher that is pushing boundaries in the way content creation and technology converge. Yet our business is simple: we blend original, in-house, licensed and freelanced content with the highest quality photography on the market to deliver an overall informative and entertaining experience. And we do so on a massive scale, with four consumer sites: flagship lifestyle destination Livingly, entertainment news site Zimbio, home decor and design site Lonny, and fashion and beauty site StyleBistro.

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Driving Customer Experience Using AR/VR Technologies

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TruPlay Whitepaper

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Livingly Media

We’re a fast-moving internet publisher that is pushing boundaries in the way content creation and technology converge. Yet our business is simple: we blend original, in-house, licensed and freelanced content with the highest quality photography on the market to deliver an overall informative and entertaining experience. And we do so on a massive scale, with four consumer sites: flagship lifestyle destination Livingly, entertainment news site Zimbio, home decor and design site Lonny, and fashion and beauty site StyleBistro.

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