Business Impact and Implications of Multimedia

whitePaper | April 20, 2022

Today, more than 40% of consumers subscribe to three or more video streaming services. Despite growing choice, it has become a complex and time-consuming process for consumers to find the content they want. As we explored in Streaming’s Next Act1 scattered recommendation algorithms lead to incomplete or inaccurate recommendations, often irrelevant content, and hence, frustration for many consumers.

whitePaper | June 20, 2021

Media enterprises will have to quickly learn to run their media operationswhile accelerating digital transformation and adopting emergingtechnologies

whitePaper | February 25, 2020

To advance in this fast-paced, evolving landscape, companies need efficient and agile operations that move at the speed of innovation. Aligning process and industry expertise, intelligent automation and artificial intelligence (AI) is a constant challenge. Success requires personalizing engagement, advancing content delivery and applying intelligence to improve operational performance. Cognizant brings together industry expertise, digital platforms and business process transformation. We help media and entertainment companies.

whitePaper | January 3, 2023

The Internet of Things (IoT) brings the promise of new possibilities, but to unlock them, organizations must change how they think about data. With the emergence of IoT, there is a new class of applications that processes streaming data from sensors and devices that are spread around the globe. In theory, the solution is simple: turn massive amounts of data into real-time insights by immediately processing and analyzing it in a continuous and infinite fashion. However, managing streaming IoT data is not that simple. Legacy infrastructure is not made to support IoT data streaming from millions of data sources with varying datatypes. The world of streaming IoT requires a shift to the world of real-time applications consuming continuous and infinite streams.

whitePaper | March 10, 2020

NVIDIA GPUs are used by the world’s top creative professionals to create stunning content and visual effects. GPUs with NVIDIA RTX™ technology help artists work seamlessly and produce works that practically cannot be done on any other platform. From film and television to animation, interactive media, and game design, the industry relies on NVIDIA GPUs.

whitePaper | January 18, 2023

Matthew Ball’s vision of the metaverse is “a massively scaled and interoperable network of real-time rendered 3D virtual worlds that can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence and with continuity of data, such as identity, history, entitlements, objects, communications and payments.”1 These real-time rendered worlds are expected to be accessed through devices like extended reality (XR) technologies, desktops, tablets and smartphones