TRENDS AND TECHNOLOGIES IN DIGITAL MEDIA

whitePaper | February 15, 2022

To build the infrastructure for this collaborative Web3 playground, Klaytn will couple our robust community with powerful infrastructure technologies to discover new opportunities and accelerate the speed of innovationThe metaverse is poised to redefine society, by providing creators and players with a clean slate to define new standards and let their creativity flourish in our dynamic digital future.

whitePaper | June 19, 2022

By now you’ve surely heard about the impact that blockchainrelated innovation, cryptocurrency and non-fungible tokens (NFTs) are having on the global economy. People around the world are turning to alternative currencies for safe haven, growth and exploration. Play- to-earn gaming is emerging as a large proponent of this growingtrend in alternative entertainment and income.

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

whitePaper | December 19, 2019

Today, consumers have access to a greater choice of lawful music services than ever before and can listen to music anywhere, anytime, on a broad range of devices. With these increased choices has come an explosion of sharing and creativity. From the content industry side, the Internet has also enabled new business models for creators and the emergence of new artists and music intermediaries. It has also allowed independent labels to thrive — in Adele’s producer’s own words, digital music is a “more level playing field”.

whitePaper | August 22, 2022

The Metaverse is on everyone's lips. After all, it is being treated as the successor to the Internet. Companies around the world are investing millions in its development. But so far it is unclear whether the preferences of people from different parts of the world about the Metaverse coincide or diverge. Therefore, over 1,500 people from Germany, the US and China were surveyed about their preferences in using the Metaverse. The results are presented in this whitepaper. The causal justification of these results is not the focus of the whitepaper. In addition, an introductory overview of relevant functions and technologies is given and, following the survey results, it is shown what impact the Metaverse can have on companies' business models and innovation processes and how they can approach the Metaverse

whitePaper | March 19, 2021

Virtual reality is a product of technology and content synergy that is set to bring the identity of perception of the virtual and real worlds, known as Singularity Effect, for the Entertainment Industry customers. The industry, betting on the technological component of VR, could not provide users with the necessary format and quality of VR content in a timely manner.