5 REASONS APPLE TV SHOULD BE PART OF YOUR STRATEGY

The primary home TV is rapidly transforming into a web-connected platform powered by apps. Apple’s tvOS is driving a lot of momentum by giving brand and media properties unlimited power to invent amazing experiences.

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Northern Lights

Northern Lights is a bi-coastal (NY/LA/SF) editorial and finishing boutique and an entertainment marketing agency with a passion for storytelling and a track record of delivering audiences across all media platforms.From award-winning campaigns to commercials, co-branded content, events, and experiences, Northern Lights has been a destination for original ideas since 1995.Northern Lights is a proud member of Free the Bid, an organization that champions the perspective and inclusion of female Directors, Editors, Colorists, Composers and DOPs in advertising.

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AI in the Entertainment Industry

Infographic | August 12, 2022

Production businesses make informed decisions on marketing and advertising with the help of artificial intelligence (AI). AI examines critical data and provides important insights into consumer behavior

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The Techy Business of Mobile Gaming

Infographic | January 31, 2020

Artificial Intelligence (AI) is as new as gaming, and both have been involved with each other since the beginning. Several of the world’s most popular games feature elements of artificial intelligence. Instances can be found in Pac-Man, Red Dead Redemption 2, Sid Meier’s Civilization VI, and so on. Unbeknownst to many, mobile games played a major part in bringing Augmented Reality (AR) to popularity. Today, 81% of American gamers have played using AR at least more than once. With 81% of digital gaming time being spent on mobile apps and engagement with mobile games increasing.

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Why you need to use YouTube in your video marketing

Infographic | January 28, 2020

We at IMPACT have been long-time advocates of the importance of video. It’s essential to have video in your marketing, of course, but it’s also important to put it out there, beyond your website. The fact is, you can’t expect people to always find your website. Loading your video content with keywords and putting it out there will substantially expand your reach. But where you post that content is important.

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The Social Media Landscape – Top 20 Corporations

Infographic | January 8, 2020

We review and rank business degrees at accredited colleges and universities to help you focus quickly on top ranked programs that may be right for you. We examine business school degrees in a variety of categories, including the best online business degrees and business schools, the best part time business schools, top budget business schools, and more.

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Game On: Turn Your Love of Gaming into a Career

Infographic | April 7, 2020

Game On: Turn Your Love of Gaming into a Career whether you are a serious gamer or you’ve always toyed with coding, your passion for gaming may lead to an exciting career. To identify¬ keys to successful gaming careers, we tapped into three.

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A Peek into the Future of OTT Market in LATAM regions.

Infographic | December 13, 2019

OTT is said to lead the Latin America growth. Many Video Producers and Content Owners are expanding into the region looking at it’s high potential and growing market. In fact, Brazil and Mexico are Number 4 and Number 5 on the global list.

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Spotlight

Northern Lights

Northern Lights is a bi-coastal (NY/LA/SF) editorial and finishing boutique and an entertainment marketing agency with a passion for storytelling and a track record of delivering audiences across all media platforms.From award-winning campaigns to commercials, co-branded content, events, and experiences, Northern Lights has been a destination for original ideas since 1995.Northern Lights is a proud member of Free the Bid, an organization that champions the perspective and inclusion of female Directors, Editors, Colorists, Composers and DOPs in advertising.

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