MDK — a worldwide entertainment community for the next generation

The latest 30 years can be characterized as a breakthrough in the media industry caused by the advent of the Internet and its dynamic expansion. The Internet and smartphones have revolutionized our communication channels and become an integral part of our daily lives. Today, there are approximately 3.7 billion Internet users — that’s over 50% of the world’s population — and the number is still continuing to climb.

Spotlight

Avid

innovative technology and collaborative tools that inspire and spark joy so creators can entertain, inform, educate and enlighten the world. We believe in our artists. We believe in our industry leaders. And we believe in the future of entertainment. We have a rich, 30-year history of powering media and entertainment. But we know our history doesn’t determine our future, so we are always evolving, committed to making good better and better best.

OTHER WHITEPAPERS
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Metaverse as unique as its users

whitePaper | July 15, 2022

Neos is a virtual reality peer-to-peer metaverse for creators, educators and communities that reinvents and generalizes the way immersive social experiences, applications, games and other various virtual creations are built, to let them all coexist in one shared space. Users can build and distribute content right within Neos. The innovative underlying architecture - based on simple, yet powerful building blocks in an expandable future-proof way - is designed to dynamically synchronize complex worlds and behaviors

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A complete guide to thriving in the Free Ad-supported Streaming TV world

whitePaper | September 23, 2022

No content owner can stay oblivious to the existence and impact of FAST in today’s age. The rising popularity of connected TVs is indirectly paving the way for FAST into millions of living rooms. Talking about Australia specifically, 8 in every 10 consumers have access to a connected TV and prefer to use it to consume content as opposed to other devices such as mobile phones. The penetration of streaming TV in the APAC region is quite impressive as well. Here’s a quick glance based on data from Globa lWeb Index 2020 report.

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Viasat Unlimited Streaming: In-flight entertainment system for business aviation aircraft

whitePaper | January 14, 2020

After a day full of meetings and closing deals, you want to catch up on your favorite sports, the news of the day, or a TV series while you fly home. And the last thing you want to worry about is data allowances or overages. What if there were a way to stream your favorite shows, movies, or news over the internet without impacting your data plan? That’s where Viasat Unlimited Streaming comes in.

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Unlocking the Metaverse

whitePaper | August 15, 2022

In a world of ever-advancing technology, few innovations today are considered true global disruptors. Enter: the Metaverse. On the cusp of dramatically altering digital communications and experiences as we know them, the Metaverse is poised to evolve our digitally driven modern lives from video, photo, and text-based interactions to highly immersive and connected virtual experiences. Should consumers be excited about this? Nervous? Cautiously optimistic? At this stage, the very early days of the Metaverse give us little to rely on in terms of conceptualizing its impact on our day-to-day lives in the distant future. And yet, conversation and anticipation surrounding the Metaverse continues to dominate everything from news headlines to shareholder calls.

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Benchmarking Diversity and Inclusion in Media and Entertainment: The Audience Representation Index

whitePaper | March 8, 2022

Stories help us learn, dream and build common understanding within and across cultures. Media and entertainment companies are our modern storytellers, creating and distributing shared experiences that can bring us together. We, the audience, judge progress – whether we see ourselves portrayed and how, and whether companies are creating communities and leading conversations. To help media and entertainment leaders to understand where the gaps in representation exist today and what the stakes are, the World Economic Forum is proud to share a firstof-its-kind cross-media sector index that measures audience perceptions of representation.

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A Responsible Brand Starts from Within

whitePaper | June 22, 2021

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

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Spotlight

Avid

innovative technology and collaborative tools that inspire and spark joy so creators can entertain, inform, educate and enlighten the world. We believe in our artists. We believe in our industry leaders. And we believe in the future of entertainment. We have a rich, 30-year history of powering media and entertainment. But we know our history doesn’t determine our future, so we are always evolving, committed to making good better and better best.

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