Maximizing Audience Engagement: How online video performance impacts viewer behavior

whitePaper | January 31, 2020

As a result of consumers continuing to move more towards streaming music, ondemand stream consumption now represents 85% of all music consumption in the United States; a 7.6-point jump over 2018 (77%). On-demand audio stream consumption in 2019 set a record high with 705 billion streams, up 32% over 2018’s 534.6 billion audio streams. While album sales and song sales continued to decline, 23% and 26% respectively, vinyl album sales in 2019 experienced another double-digit growth year; up 10.5% over 2018. The 2019 BuzzAngle U.S. music report is filled with many more stats on all forms of consumption. We hope you enjoy this year’s report and we welcome your feedback.

whitePaper | July 25, 2022

In the history of technology, truly groundbreaking developments become household names. For the last decade, people have been using ‘Google’ as a verb, asking whether or not there is an app, and saying ‘post’ when they mean publish online. Blockchain technology led to the most famous acronym in a generation: NFT or Non-fungible Token. Now, combined with Virtual Reality (VR) units, the same technology has created two more increasingly popular neologisms: metaverse and web3

whitePaper | May 28, 2021

In times of a shortage of skilled workers, the ongoing training of one‘s own employees has a decisively competitive advantage. However, conducting seminars on-site, sometimes lasting several weeks, is a noticeable financial burden especially for companies with several locations. Virtual Reality offers a practical solution here: the technology not only increases the feasibility of training and further education programs, but also helps to improve the memorability and internalization of the imparted knowledge - in favor of more efficient employee development and a faster ROI.

whitePaper | November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.

whitePaper | April 20, 2022

Today, more than 40% of consumers subscribe to three or more video streaming services. Despite growing choice, it has become a complex and time-consuming process for consumers to find the content they want. As we explored in Streaming’s Next Act1, scattered recommendation algorithms lead to incomplete or inaccurate recommendations, often irrelevant content, and hence, frustration for many consumers.

whitePaper | March 26, 2020

Media and entertainment companies are developing and integrating new technologies, as well as creating content that is seen by millions and generates billions in global revenue. But behind the systems that enable digital animators to bring dinosaurs to life (at least on screen) or empower users to share their dreams with the world, are companies that need innovative tools to help them boost productivity, ROI, and collaboration.