DIGITAL TV & VIDEO: MARKET SUMMARY & KEY TAKEAWAYS

Infographic | February 25, 2020

The first PlayStation transformed the way we game and raised the standard for gaming consoles. It has been through many changes over the years, becoming more than just a gaming device.

Infographic | March 3, 2020

Video marketing is now one of the core pillars of content strategy. It's an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms. The latest data shows that the use of Facebook video is expanding at an unprecedented pace and scale — and, with it, the opportunities for video marketers.

Infographic | March 26, 2020

For small business and marketers, trying to get noticed in a sea of online marketing content can be a challenge. Video can help you stand out in social media feeds, but your video content needs to be on the right platforms to maximize the return on your investment. To help businesses share their content in the right place, Animoto dove into their recent survey of 1000 consumers and 500 marketers.

Infographic | December 13, 2019

OTT is said to lead the Latin America growth. Many Video Producers and Content Owners are expanding into the region looking at it’s high potential and growing market. In fact, Brazil and Mexico are Number 4 and Number 5 on the global list.

Infographic | February 27, 2020

No matter what category your mobile app is in, the challenge of retaining loyal users is universal. While generating initial interest and communication of value is top-of-mind, there’s plenty of work to be done in keeping those users engaged and turning them into much-coveted Daily Active Users (DAU). But when your app or audience may be more utility focused or situational, how do you keep retention high?

Infographic | December 17, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.