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WHITE PAPER: TELEVISION TRIBES – THE SECRET TO DRIVING AND MAXIMIZING PAY-TV
Despite the onslaught of OTT video platforms, existing cable, satellite and IPTV operators will dominate the pay TV market for the foreseeable future. But with growth stalling in many markets, new strategies are needed to attract and retain customers and avoid revenue-crushing price wars.Ampere’s analysis of consumer behaviour reveals the successful pay TV operator of the future is one that allows tech-savvy consumers to build their own bundle of TV and on-demand services, creating their own next-generation bundle. DOWNLOAD