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. Resources/Whitepapers/95ee080b-c5f1-416c-84e6-688dd20412ca_The future of broadcast TV.pdf
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THE FUTURE OF BROADCAST TV
Just from the number of Netflix memes on social media, it is obvious that there is a new trend in the way we consume TV. Consumers no longer want to sit patiently through ad breaks or wait for the next episode of their favourite programme.Noticing the way our habits are changing, we took a more in-depth look at how this shift is affecting the money spent on advertising and how our changes in television consumption will continue to evolve in the future. DOWNLOAD