The Future of Entertainment and Technology

Lauren Schnipper began her career producing on Broadway where she helped mount several shows including Fiddler on the Roof. In 2011, Lauren partnered with Shane and together they produced over 80 sketch videos, launched the podcast Shane and Friends, co-created Losin’ It for NBC and in 2014 she produced Dawson’s feature film directorial debut Not Cool.

Spotlight

The Famous Group

When you inspire and engage a live audience they become fans. For more than 20 years, we’ve created passionate fans for the biggest brands, venues and events in the world.We begin working with each of our client partners by deeply understanding their brand, their goals, and their audience. We then execute with award-winning creative, rock-solid production and proprietary technology. We’ve been in the experiential business for over 20 years, creating immersive fan experiences for Fortune 500 brands, professional sports events, esports, concerts, festivals and retail environments.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

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TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

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DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

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Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods....

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Spotlight

The Famous Group

When you inspire and engage a live audience they become fans. For more than 20 years, we’ve created passionate fans for the biggest brands, venues and events in the world.We begin working with each of our client partners by deeply understanding their brand, their goals, and their audience. We then execute with award-winning creative, rock-solid production and proprietary technology. We’ve been in the experiential business for over 20 years, creating immersive fan experiences for Fortune 500 brands, professional sports events, esports, concerts, festivals and retail environments.

Events