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. Resources/Whitepapers/668a179e-b382-4508-b7f3-3420c2ce2b84_2018-Mixpanel-Media-Benchmarks-Report.pdf
whitepaper
MEDIA & ENTERTAINMENT BENCHMARKS REPORT
In the early part of this century, everything started going wrong for the media & entertainment industry. No, Y2K didn’t hit, but plenty in legacy media—for our purposes, that means the audio, gaming, video, and written media companies that are competing for users’ free time—probably felt like it had.Legacy media companies had gotten fat and happy. Remember: this was a time when “It Wasn’t Me” was enough to catapult Shaggy to literally 10 million album sales. It was a time when a movie could be sold for a hefty price again and again: in theaters, on pay-per-view, on DVD. DOWNLOAD