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. https://www.youtube.com/watch?v=9qrK93JFHTc

Making Media and Entertainment Personal and Predictive

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The entertainment business (books, film and music) was among the first to be disrupted by digital. In fact, pioneering digital native companies took the high ground by applying Code Halo thinking to better target and understand consumer tastes and preferences by decoding meaning from digital fingerprints left by their every interaction and transaction on their websites and across social media.
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