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. Resources/Whitepapers/a5bce300-d927-48f4-8990-8714ba6a386b_Sports_White-Paper_Massive_2017.pdf
whitepaper
STAYING IN THE GAME DESIGNING SPORTS OTT SERVICES
Successful sports products and services cater to hardened enthusiasts and committed casuals alike.How are advances in new technology and services affecting sports fans’ experience of the game, and expectations around content?Much like religion, sports fill an innate human need for communal experiences. Sports fandom and live games have become social rituals like weddings and graduations a vehicle for hope, anticipation, excitement, connection and shared memories. Finding a way to tap into these feelings and underlying needs will keep sports fans from obsessive to casual – engaged and returning. DOWNLOAD