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whitepaper
FINDERS-KEEPERS: SCENARIOS IN THE OPEN MARKET FOR TV ENTERTAINMENT
The emerging market for TV entertainment online is unlike anything we have seen before. Gone are the constraints imposed by the days of restricted bandwidth and entrenched content gatekeepers. Anyone with a video catalog and a target market can launch a service.This paper presents five key scenarios which came up repeatedly during nScreenMedia interviews with TV/video industry executives:Turning binge-and-bolt into anchor tenancy.
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