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. Resources/Whitepapers/49b401a6-d536-4a89-997a-8687bb0bd379_ParksAssoc-SmartTV-CognitiveNetwork.pdf
whitepaper
SMART TV UNLEASHED: ENGAGEMENT THROUGH COGNITION
This research paper provides a contextual review of the evolution of interactive TV (ITV ). It examines the transformation the TV industry is experiencing as a result of rising Internet-connected device penetration and consumer demand for multiscreen video access.The whitepaper observes the up-and-coming industry trends transpiring to enable a truly intelligent multiscreen video experience. DOWNLOAD