4 media and entertainment industry trends and highlights

How your company uses data, manages the analytics process and creates a culture driven by data and analytics matters more now than ever. But is your company taking full advantage of its data? To put analytics and big data technology to work for you, learn more about IBM solutions for media and entertainment, and discover how to use audience behavior to enable data-driven decisionsthat align with recommendations from industry leaders.

Spotlight

Lionsgate

Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales.

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Cloud Computing In The Gaming Industry

Infographic | April 16, 2020

Cloud computing has changed the gaming industry by contributing valuable innovations in technology to businesses and consumers alike. From better security, increased compatibility, higher availability and easier access, there has never been a better time to game through the cloud. The Growth Of The Gaming Industry .Currently, there are 2.5 billion gamers. That's a third of the world population. It is still growing at unprecedented rates. The rapid growth in mobile gamers shows the importance of cloud integration with gaming and, subsequently, the growth of cloud gaming

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GAME MECHANICS FOR NON-GAMING APP BUSINESSES

Infographic | February 27, 2020

No matter what category your mobile app is in, the challenge of retaining loyal users is universal. While generating initial interest and communication of value is top-of-mind, there’s plenty of work to be done in keeping those users engaged and turning them into much-coveted Daily Active Users (DAU). But when your app or audience may be more utility focused or situational, how do you keep retention high?

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The Social Media Landscape – Top 20 Corporations

Infographic | January 8, 2020

We review and rank business degrees at accredited colleges and universities to help you focus quickly on top ranked programs that may be right for you. We examine business school degrees in a variety of categories, including the best online business degrees and business schools, the best part time business schools, top budget business schools, and more.

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AR vs VR Spelling Out the Differences and Similarities

Infographic | April 2, 2021

VR provides users with a fully digital environment with no elements from reality. AR, meanwhile, enhances what you see by adding computer-generated images to the view using different devices. VR requires wearing a VR headset or other seemingly cumbersome gear to create a truly immersive experience.

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2019 Gaming on Twitter

Infographic | February 4, 2020

Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web - according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you've not considered gaming to be a real 'thing', or gaming to be a competitive sport, it could be time to re-evaluate your thinking - while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and use-case framing.

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Six Social Media Predictions for 2020

Infographic | December 17, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.

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Spotlight

Lionsgate

Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales.

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