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. Resources/Whitepapers/e3829ac4-3aa6-4270-a852-5a489ed183ac_infographics big data in media.pdf
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HOW BIG DATA IS CHANGING THE MEDIA INDUSTRY
The media and entertainment industry has witnessed revolutionary changes in the past few decades. With the increasing focus on digitization and data-driven activities, the future of the industry is dependent on media-rich data and analytics.  With thousands or millions of digital consumers, media and entertainment companies are eager more than ever to transform media platforms in order to provide more personalized content for its audiences. In that sense, they are in a unique position to leverage their big data assets for more profitable customer engagement. DOWNLOAD